Speed-to-Lead for Personal Injury & Family Law Firms

Never lose another case to a missed call.

We build automated systems that respond to every missed call and case-evaluation form in under 60 seconds — so your firm is always the first one the caller hears from.

Book a Free Demo See How It Works →

14-day free trial · No credit card · We set it all up

Watch: 60-Second Overview 1:04

Auto-reply · 28s

The cost of a slow response

Every missed call is a client walking to the next firm on their list.

67%

Of legal consumers hire the first attorney who actually talks to them.

Clio Legal Trends Report

78%

Of customers hire the first business that responds.

Lead Response Management Study

~25%

Of legal malpractice claims trace back to communication failures, not legal errors.

American Bar Association

42 hrs

Average business response time. We respond in under 60 seconds.

Drift / InsideSales

We close that gap automatically — before the lead ever goes cold.

How it works

Three steps. Then it runs itself.

From first call to booked consultation — here's exactly what working with us looks like.

Book a free demo

A relaxed 15-minute call. We show you the system working live on a real phone and answer every question — no pressure, no legalese.

We build your system

You fill out a short onboarding form with your firm's details. We build and set everything up for you in days. You don't touch a thing.

You get more clients

Every missed call and case-evaluation form gets an instant response. You book more consultations, save staff time, and never lose a lead to slow follow-up again.

Book a Free Demo

Watch the Process →

What we build

Everything your firm needs to capture every case.

Four systems, working together, running on autopilot. Built, hosted, and maintained by us.

01 · Missed Call Text Back

Every missed call gets a text in 30 seconds.

You're in a deposition or a hearing and the phone rings. You can't pick up — but your system can. The second a call goes unanswered, the caller gets a text from your firm's number, so a prospective client never sits in silence.

✓ Fires automatically within 30 seconds
✓ Sent from your firm's number, in your firm's voice
✓ Works 24/7 — nights, weekends, holidays
✓ Turns a missed call into a live text conversation

See Demo →

9:41

Whitmore Injury Law

● Auto-responder active

02 · Speed-to-Lead Response

Every case-evaluation form gets a reply in under 60 seconds.

When someone fills out a case-evaluation form on your website, the clock is ticking. Our system fires an instant text reply in under 60 seconds — while you're still the only firm they've heard from.

✓ Instant text reply to every case-evaluation form
✓ Responds in under 60 seconds, day or night
✓ Starts the conversation while interest is hot
✓ Every lead logged — nothing slips through

See Demo →

9:41

Harrington Family Law

● Speed-to-Lead active

03 · Branded Mobile App

Run every lead, text, and booking from one app.

No more juggling intake sheets, voicemails, and three different inboxes. Every lead, conversation, and appointment lives in one simple app on your phone — branded to your firm.

✓ All your leads and texts in one place
✓ Reply, book, and track consultations from your pocket
✓ Branded to your firm — your name, your logo
✓ Two buttons. No tech skills required.

See Demo →

9:41

Today

New leads

Booked

28s

Avg reply

Sarah D.

Car accident consult

Replied

James R.

Custody case inquiry

Replied

Lena M.

Slip and fall — free eval

Booked

New TextBook Job

04 · Professional Website (included)

A website that turns visitors into text conversations.

A clean, mobile-optimized website built and hosted by us. Every case-evaluation form feeds straight into your lead response system — so a visitor becomes a text conversation on your phone within seconds.

✓ Clean, fast, mobile-optimized design
✓ Built and hosted entirely by us
✓ Forms wired directly into your automation
✓ Every visitor becomes a text on your phone

See Demo →

9:41

Harrington Family Law

Trusted counsel when it matters most.

Free Case Evaluation

Full name

Phone

What happened?

Get My Free Case Evaluation

Book a Free Demo

Who we serve

Built for the practice areas that live and die by the phone.

Personal Injury

Every missed call could be a client another firm signs first.

Family Law

Custody, divorce, support — clients need to reach someone now, not tomorrow.

Criminal Defense

Ask us about your practice area.

Immigration

Ask us about your practice area.

Why you can trust us

A new company, built on real engineering — not hype.

We're just getting started, so we'll be honest with you: we don't have a wall of testimonials yet. Here's what we do have.

Founding Client Offer

Now accepting our first personal injury and family law clients in Michigan.

Come on board now and your founding-client pricing is locked for life. We're hand-building each of these first systems ourselves — and we only take on a handful at a time.

First cohort filling up

Automation Demo

Client Walkthrough

Coming soon

Real results from real law firms — landing here soon.

As we onboard our founding clients, their real results and reviews will appear here — never anything fabricated.

Why us

Why law firms choose Subtle Automations.

Built by engineers

Not marketers. We come from engineering and quantitative finance backgrounds. We understand how systems actually work — so ours don't break.

Simple to use

Everything runs from one app. Two buttons. No tech skills, no training, no manuals. If you can text, you can run it.

No contracts

Month to month. If it works, you stay. If it doesn't, you leave. No lock-in, no penalties, no fine print.

We set it all up

You don't build anything. We handle the entire setup — system, app, website, and all the wiring in between. Done for you.

Fast response, guaranteed

Every lead gets a reply in under 60 seconds, 24/7. No exceptions, no off-hours, no leads slipping through the cracks.

Ready to see it live?

Book a free 15-minute demo and watch the system work on a real phone.

Book a Free Demo

Simple pricing

One price. Everything included.

No tiers to compare. No upsells at signup. Just everything you need to stop losing clients — for one simple price.

Monthly Annually +12 weeks free

The Complete System

$697/ month

Everything you need to stop losing clients. One simple price.

$1,497 one-time setup — waived when you commit to annual billing or lock in the founding-client rate.

Founding clients: $497/mo locked for life — first PI & family law cohort only.

✓ Missed Call Text Back — 30-second response
✓ Speed-to-Lead case-evaluation response — under 60 seconds
✓ Professional mobile-optimized website
✓ Branded mobile app
✓ 2-way text inbox
✓ Calendar booking

Start Free Trial

14-day free trial · No credit card · No contract · Cancel anytime

As you grow, we offer additional services — but we start simple and only add what helps.

Who we are

Built by engineers. Not marketers.

Subtle Automations was founded by engineers who understand systems at a level most agencies don't. We bring enterprise-grade engineering and financial rigor to law firms — building automations designed to perform and built to last.

Mouhamadou Mbengue

Founder · Engineer

Mechanical engineer with a background in systems, software, and automation. Leads the design and build of every system we deploy — with an engineer's standard for precision and reliability.

Ajwan A.

Co-Founder · Quantitative Finance

Holds a master's in quantitative finance with a background in economics. Leads the financial and analytical side — ensuring every automation we build ties directly to measurable results.

Engineering-led builds Quantitative finance & economics Based in Canton, Michigan

Questions

Straight answers, no fine print.

Most firms see their first auto-responded lead the same day the system goes live. Because every missed call and case-evaluation form is answered instantly, you start capturing leads you were losing before — right away.

Not at all. We set up everything for you. Once it's live, you run the whole thing from one simple app — if you can send a text message, you can use it. No training required.

No. Everything is month to month. If the system is working for you, you stay. If it's not, you cancel anytime — no penalties, no lock-in, no fine print.

Missed Call Text Back, Speed-to-Lead case-evaluation form response, a professional mobile-optimized website, your branded mobile app, a 2-way text inbox, and calendar booking. Everything is included in the one price — we set it all up.

A few days after you complete a short onboarding form. We do the entire build for you — system, app, and website — and let you know the moment it's live.

You start with a 14-day free trial — no credit card required. If it's not the right fit, you cancel anytime with no obligation. The risk is entirely on us.

Book your free demo

The next call you miss could be a case worth six figures.

Let's make sure you never miss it. Book a free demo and see the system work live on a real phone.

Book a Free Demo

14-day free trial · No credit card · We set it all up for you

Terms of Service

Last updated: August 17, 2026

These Terms of Service (“Terms”) govern your use of the website and services of Subtle Automations LLC, a Michigan limited liability company. By using our website or engaging our services, you agree to these Terms.

1. Our services

We design, build, and operate automated lead-response systems for personal injury and family law firms — including speed-to-lead follow-up, missed-call text-back, appointment booking, and related CRM automation. The specific scope, deliverables, and fees for your engagement are set out in the proposal or order form we agree to with you, which forms part of these Terms.

2. Eligibility

You must be at least 18 years old and authorized to enter agreements on behalf of your business to use our services.

3. Client responsibilities and messaging compliance

When we operate messaging on your behalf, you remain the sender of record for those messages. You agree that:

You will obtain and maintain valid, documented consent from every contact before they are messaged, consistent with the Telephone Consumer Protection Act (TCPA), CAN-SPAM, and applicable state law and carrier rules.
You will not upload, import, or message purchased, rented, scraped, or third-party-sourced contact lists.
You will promptly honor opt-out requests and will not attempt to re-message contacts who have opted out.
You will provide accurate business information for carrier registration and keep it current.
You will not use our services for unlawful, deceptive, harassing, or prohibited content, including content restricted by carrier rules.

You are responsible for the accuracy of the information and consent records you provide, and you agree to indemnify us against claims arising from your failure to meet these obligations.

4. Fees and payment

Fees, billing frequency, and any setup charges are stated in your proposal or order form. Recurring fees are billed in advance and are due on the invoice date. Third-party costs — such as CRM platform subscriptions, phone numbers, and per-message carrier fees — are your responsibility unless we state otherwise in writing. Late amounts may result in suspension of service.

5. Term, cancellation, and refunds

Unless your agreement says otherwise, engagements run month to month and either party may cancel with written notice before the next billing date. Fees already paid for a completed period, and setup or build work already performed, are non-refundable. Any performance guarantee we offer applies only as expressly written in your proposal.

6. Intellectual property

We retain ownership of our methods, templates, workflows, prompts, documentation, and all software and materials we develop, along with our brand and website content. You receive a non-exclusive, non-transferable license to use the systems we build for you for your own business during your engagement. You retain ownership of your business data, customer records, and content you provide.

7. Third-party platforms

Our services depend on third-party platforms and carriers, including LeadConnector/HighLevel and mobile network operators. We are not responsible for outages, policy changes, message filtering, brand or campaign rejections, or price changes imposed by those third parties.

8. No professional advice; no guarantee of results

We provide marketing and automation services, not legal or regulatory advice. Nothing we provide is a substitute for review by your own attorney. While we build our systems to support compliant messaging, you are responsible for your own compliance. We do not guarantee any particular revenue, lead volume, close rate, or business outcome.

9. Disclaimer of warranties

Our website and services are provided “as is” and “as available,” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the services will be uninterrupted or error-free.

10. Limitation of liability

To the fullest extent permitted by law, Subtle Automations LLC will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, or business interruption. Our total aggregate liability arising out of or relating to the services will not exceed the amount you paid us in the three (3) months immediately preceding the event giving rise to the claim.

11. Indemnification

You agree to indemnify, defend, and hold harmless Subtle Automations LLC and its members, officers, and contractors from any claims, damages, penalties, losses, and reasonable attorneys’ fees arising from your use of the services, your content or contact data, or your breach of these Terms or of applicable messaging law.

12. Governing law and disputes

These Terms are governed by the laws of the State of Michigan, without regard to its conflict-of-laws rules. The parties will first attempt to resolve any dispute informally in good faith. Any dispute that cannot be resolved informally will be brought exclusively in the state or federal courts located in Wayne County, Michigan, and each party consents to that jurisdiction and venue.

13. Changes to these Terms

We may update these Terms from time to time. Continued use of our website or services after we post an update constitutes acceptance of the revised Terms.

14. Contact us

Subtle Automations LLC
1429 Stacy Dr, Canton, MI 48188
Email: [email protected]
Phone: 734-556-6484

Never lose another case to a missed call.

Every missed call is a client walking to the next firm on their list.

Three steps. Then it runs itself.

Book a free demo

We build your system

You get more clients

Everything your firm needs to capture every case.

Every missed call gets a text in 30 seconds.

Every case-evaluation form gets a reply in under 60 seconds.

Run every lead, text, and booking from one app.

A website that turns visitors into text conversations.

Built for the practice areas that live and die by the phone.

Personal Injury

Family Law

Criminal Defense

Immigration

A new company, built on real engineering — not hype.

Now accepting our first personal injury and family law clients in Michigan.

Real results from real law firms — landing here soon.

Why law firms choose Subtle Automations.

Built by engineers

Simple to use

No contracts

We set it all up

Fast response, guaranteed

Ready to see it live?

One price. Everything included.

Built by engineers. Not marketers.

Mouhamadou Mbengue

Ajwan A.

Straight answers, no fine print.

The next call you miss could be a case worth six figures.

Privacy & Terms

Privacy Policy

1. Information we collect

2. How we use information

3. SMS and text messaging

4. Service providers we use

5. Cookies and analytics

6. Data retention

7. Security

8. Your choices and rights

9. Children’s privacy

10. Changes to this policy

11. Contact us

Terms of Service

1. Our services

2. Eligibility

3. Client responsibilities and messaging compliance

4. Fees and payment

5. Term, cancellation, and refunds

6. Intellectual property

7. Third-party platforms

8. No professional advice; no guarantee of results

9. Disclaimer of warranties

10. Limitation of liability

11. Indemnification

12. Governing law and disputes

13. Changes to these Terms

14. Contact us